Are you curious as to how you can increase your sales and market your product?
Why don’t you start out with a general email campaign, built by OptimizePress and using Aweber.
There is two parts to this process. The first is the initial launch (which is what we are talking about here), in which you sell everything in real time. You will have to do some date changing and sending manually, but that is okay.
It then becomes an evergreen launch, where any time somebody opts in, they will get this email campaign in a certian set amount of days.
You can change the launch type in the Funnel Config screen of OptimizePress, which is where you will manage your cookies. The cookies prevent people who have never been to the links, it makes them go and have to ‘opt-in’ with their email in order to see the videos. (Article coming on this shortly)
Also, When you build your squeeze page, you will need an auto responder. This also manages your email. Use Aweber, and get your first month for $1.
After the initial launch, we set it up to run on autopilot for whoever opts into your email list.
Smallest Retail Package – Free CD (or free e-book, mp3, mp4, but a CD is good if you can have one created, because people like to see free. This is excluding shipping costs. We come to that later.
Middle Retail Package – The DVD, All CD’s, and Documentation about Your Product (the physical product you will send to their house)
Biggest retail package - All of this, plus Skype sessions for 3 months (must be used in first 3 months – 2 a month). This sets them up to be long term customers. This Skype session needs to focus around teaching them what you are selling. Teach them what you know, what you offer. You can also offer things like membership services and recurring monthly subscription services.
Set Up Email Launch Pages and Emails
1. Squeeze page (get email only)
2. (email) Video 1 – For the videos… just record them with your phone. Make them just like you did with the youtube videos, into your phone. And then, send me the video. I will edit them. – videos are also sent out on day 1, day 2, day 3, and day 4
3. (email) Video 2
4. (email) Video 3 – include social media marketing (share facebook and twitter, and facebook comment – but they never leave page. a popup box opens with no direct links to the sites – they like it and close it).
5. (email) Video 4 – include social media marketing
6. Sales Page for Free CD – push button go to upsale page. (becomes available same as day four – or all days)
Upsale page for packages – push button checkout (free package available)
Checkout (Free package included)
7. 10 Days later, send reminder email to sales page. Do this again in 10 more days.
8.Continue with Social Media marketing for remainder of people who do not buy product with Facebook and Twitter (after launch)
**additional pages you may need for the auto responder include ‘confirmation’ and ‘thank-you’
The next part is for the physical product you will be selling.
Free CD, Video, The Emails (usually your client’s responsibility, if you are a web designer) – Physical Product Steps and For E-mail
1. Record audio for CD. Tell the girl making the CD for you to upload the MP3′s to DROPBOX (it’s free), so we can also sell digitally, because your Skype customers are going to want them for download as soon as they purchase it. This is just for the free version. The second package will be entire DVD set.
2. Record videos – Need FOUR or (SIX) Brief 3 – 5 min videos (you can do this with your Iphone) about your product – videos need to be .mp4 format.
email schedule (after inital opt-in and thank you)
1. send out video 1
2. send out video 2
3. send out video 3
4. send out video 4. this page has link to sales page on it.
5. next day, send out reminder to sales page.
6. ten days later, write a helpful email in relation to your product. Direct them to the sales page.
7. do this ten days later.
8. only email when you are doing another launch or promoting another project.
